Strategic Advisory for Businesses and Platforms That Matter
Evans Cutchmore was founded to bridge strategy, systems, and execution, particularly for leaders navigating growth, institutional partnerships, publishing, and long-term sustainability. While best known for its marketing-first publishing work, Evans Cutchmore has evolved into a full strategic advisory practice supporting clients across business development, publishing strategy, and operational infrastructure.
Our work focuses on helping leaders transition from ideas to systems that endure.
What We Do
Evans Cutchmore specializes in:
Strategic advisory and growth planning
Business systems and operational infrastructure
Publishing strategy and author platform development
Marketing and visibility planning
Institutional and education-facing distribution strategy
We work with leaders who need more than surface-level advice, those building platforms, programs, and businesses that must operate at scale.
Who We Work With
We support:
Authors building platforms and navigating book-to-schools and institutional distribution
Product-based businesses scaling operations and internal systems
Purpose-driven organizations developing funding, partnerships, and long-term growth strategies
Entrepreneurs seeking clarity, structure, and execution support during key growth phases
Our clients are builders, not hobbyists, and they value strategic partnership over one-time recommendations.
Our Approach
We are not traditional consultants who deliver reports and disappear.
With more than 30 years of combined experience across financial services, entrepreneurship, publishing, and systems-building, Evans Cutchmore stays involved through implementation. We design strategy, build systems, connect resources, and support execution, ensuring ideas turn into operational reality.
We also operate a selective publishing imprint, not as our primary business, but as proof of concept. We practice what we advise.
Licensing Readiness Assessment & Strategic Planning
Transform Your Educational Content Into a Scalable Licensing Business
Have you created educational content that could serve corporations, schools, and districts nationwide, but aren't sure how to turn it into a sustainable licensing model? Our Licensing Readiness Assessment provides the strategic foundation you need to build a successful curriculum licensing business.
what we offer
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This comprehensive strategic planning service evaluates your educational product's market potential and creates a clear roadmap for licensing success. We analyze your curriculum's strengths, identify your ideal markets, and develop a concrete go-to-market strategy, so you can move from "great content" to "revenue-generating licensing business."
Perfect For:
Educators who've developed proprietary curriculum they want to license to schools
Content creators ready to scale beyond individual sales to district-wide adoption
Authors looking to monetize educational materials through institutional licensing
EdTech founders preparing for investment or acquisition conversations
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We assess whether your content has genuine licensing potential by examining:
Alignment with state standards and educational mandates
Competitive landscape and differentiation opportunities
Target market size and addressable revenue potential
Scalability factors and expansion pathways
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You'll receive a customized licensing framework including:
Pricing architecture (per-student, per-school, district-wide options)
Revenue projections based on realistic market penetration
Multiple implementation tiers to serve different school budgets
Renewal and retention strategies for recurring revenue
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A detailed roadmap showing exactly how to reach your first customers:
Target market prioritization (which schools/districts to approach first)
Funding pathway guidance (Title I, grants, corporate partnerships)
Sales timeline and milestones for your first 12-24 months
Partnership and distribution strategies
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Clear differentiation that helps you stand out:
Unique value propositions that resonate with decision-makers
Competitive moats that protect your market position
Messaging frameworks for principals, superintendents, and curriculum directors
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Work with us to:
Review your complete assessment findings
Refine your licensing model based on your specific goals
Address implementation questions and concerns
Identify immediate next steps and priorities
