Evans Cutchmore provides strategic book marketing and branding solutions for authors while allowing them to maintain control over their publishing journey. We focus on helping writers amplify their voices, grow their readership, and reach the right audience, offering a range of services soon to support their success.
Our Services
Publishing - the product
✔ Strategic Plan Coaching
✔ ISBN & copyright setup
✔ Cover & interior design coordination
✔ Print + distribution setup
marketing - the strategy
✔ Branded ARC Box campaigns
✔ ARC reader recruitment
✔ Launch content calendars & social kits
✔ Press kits & influencer outreach
✔ Event & preorder campaign planning
author growth - beyond the launch
✔ Branding & platform development
✔ Thought leadership positioning
✔ Long-tail book promotion strategies
✔ Ongoing marketing retainers
Licensing Readiness Assessment & Strategic Planning
Transform Your Educational Content Into a Scalable Licensing Business
Have you created educational content that could serve corporations, schools, and districts nationwide, but aren't sure how to turn it into a sustainable licensing model? Our Licensing Readiness Assessment provides the strategic foundation you need to build a successful curriculum licensing business.
what we offer
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This comprehensive strategic planning service evaluates your educational product's market potential and creates a clear roadmap for licensing success. We analyze your curriculum's strengths, identify your ideal markets, and develop a concrete go-to-market strategy, so you can move from "great content" to "revenue-generating licensing business."
Perfect For:
Educators who've developed proprietary curriculum they want to license to schools
Content creators ready to scale beyond individual sales to district-wide adoption
Authors looking to monetize educational materials through institutional licensing
EdTech founders preparing for investment or acquisition conversations
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We assess whether your content has genuine licensing potential by examining:
Alignment with state standards and educational mandates
Competitive landscape and differentiation opportunities
Target market size and addressable revenue potential
Scalability factors and expansion pathways
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You'll receive a customized licensing framework including:
Pricing architecture (per-student, per-school, district-wide options)
Revenue projections based on realistic market penetration
Multiple implementation tiers to serve different school budgets
Renewal and retention strategies for recurring revenue
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A detailed roadmap showing exactly how to reach your first customers:
Target market prioritization (which schools/districts to approach first)
Funding pathway guidance (Title I, grants, corporate partnerships)
Sales timeline and milestones for your first 12-24 months
Partnership and distribution strategies
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Clear differentiation that helps you stand out:
Unique value propositions that resonate with decision-makers
Competitive moats that protect your market position
Messaging frameworks for principals, superintendents, and curriculum directors
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Work with us to:
Review your complete assessment findings
Refine your licensing model based on your specific goals
Address implementation questions and concerns
Identify immediate next steps and priorities
